Focus On Marketing: Selling Your Pharmacy Services

Learn how optimize your revenue through developing a better sales and marketing strategy for your pharmacy business.


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Without question, the pharmacy marketplace is changing. With an increasing emphasis on reducing costs and implementing government-supported services such as MedsChecks, it is essential that pharmacies develop sales and marketing strategies to optimize their services and increase their revenue.

Pharmacists are thinking differently, demonstrating what they can do for patients, and showcasing their expertise as a vital part of the healthcare system. A strong sales and marketing plan will help support a pharmacy’s business strategy and drive overall results.

First delivered at OPA’s Annual Conference in 2017, this presentation continues to offer valuable and timely information that will help you expand your thinking and plan for the future.

Learning objectives:

By the end of this course, you should be able to:

  • Discuss the changing paradigm in the Canadian pharmacy marketplace and the need for exploring different revenue streams.
  • Discuss how to approach patients to maximize uptake of different services and products.
  • Demonstrate how to provide better patient care by integrating sales and marketing in pharmacy practice every day.
  • Apply highly practical strategies to market and sell products and services in the pharmacy.

Course outline:

  • Learning Module
  • Program Evaluation

Course at a glance:

  • 1 hour to complete
  • Online
  • Course expiration date: April 30, 2023
  • Completion requirement: Complete the program’s online module and evaluation.

Who should take this course:

Pharmacists and pharmacy owners who want to learn how to maximize different services and products in their daily pharmacy practice.

Development Team:

  • Mike Boivin, RPh, CDE, CTE, CTH (BScPhm)